Enterprise Campaign Manager
mCarbon’s Enterprise Campaign Manager solution is a multi-channel mobile engagement platform for Telcos and Enterprises. The platform enables Mobile Operators as well as Enterprises to engage with their customers through highly interactive campaigns.
Driven by an interactive GUI, the platform provides an easy to use interface to create and manage intelligent campaigns with complex business flows and customer interactions. Intelligent reporting provides insight on campaign effectiveness and data. The platform supports multiple engagement channels like SMS, USSD and Voice (OBD and IBD) as well as web and app.
The solution is called Enterprise Campaign Manager because it offers much more compared to a Traditional Campaign Manager. It is a 360-degree solution that is literally capable of managing the entire life-cycle of the subscriber on individual basis right from analyzing subscriber behavior, subscriber segmentation to define target subscribers for offering. This platform offering is indeed a boon for Telcos who are currently struggling to cling onto their subscribers. The solution is user-friendly, contextual, analytical, easy to use and reliable. It is real time individual lifetime customer solution with total control, helping the operator to retain the customer and helps in decision making.