Customer Lifecycle Management

We, at mCarbon use our expertise to deliver complete end-to-end marketing and business solutions that help Telcos optimize their operations, increase efficiency thereby resulting in high-speed growth and profit maximization

Customer Lifecycle Management or CLM is defined as the measurement of progression a customer goes through during the buying lifecycle; which consists of multiple stages including awareness, consideration, purchasing, and usage – ultimately leading to maintaining customer loyalty to a product or service

mCarbon’s CLM solution is a 360-degree solution that manages the entire lifecycle of the subscriber on individual basis right from analysing subscriber behaviour, subscriber segmentation to defining target subscribers for offering. The solution is user-friendly, contextual, analytical, easy to use and reliable. It is real time individual lifetime customer solution with total control, helping the operator to retain the customer and helps in decision making.

Why does your business need Campaign Management System?

Campaign Management System is the fast, cost-effective and reliable means of creating promotional campaigns and managing them. With simple Graphical User Interface to set the rules of the promotion, the impact and reach of the system is unprecedented. It has the ability to monitor millions of transactions and disperse rewards to thousands of resellers in real time.

Real time Targeting

mCarbon i-CLM is designed for real-time engagement. CLM help marketers to target subscriber with contextually relevant, timely and location specific marketing offers, enables marketers to maximize their efforts.

Predictive Capabilities

CLM boasts off a number of baseline AI/ML techniques, such as providing predictive assessments for how new customers may progress in the relationship with a brand over time, which suggest operator the Next Best Action for its customer.

Loyalty management

CLM boasts off a number of baseline AI/ML techniques, such as providing predictive assessments for how new customers may progress in the relationship with a brand over time, which suggest operator the Next Best Action for its customer.

Omni Channel Communication

CLM exploit a range of mobile-specific tactics, including mobile websites, mobile applications, messaging, push notifications, in-app and off websites, location-triggered interactions & social footprints.

Customer Churn with AI/ML

AI is used to enhance the platform’s segmentation and personalization capabilities. Marketers can add the churn-propensity score as a discrete criterion to existing targeting criteria coming from other data sources the customer is utilizing.

Real time Reporting

Easy & Realtime dashboards with historical summary on a click of a button for all key reports related to campaign performance like takers report, channel wise delivery report, campaign ROI report, TG CG report etc.

mCarbon Tech Innovation was established in 2008 and started off focusing on core network value add services.

Contact

  • 1/2424, First Floor, Durga Mandir Marg Ramnagar, Shahdara Delhi East Delhi, PIN:110032, India
  • Mail: Info@mcarbon.com

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