New Delhi, Thursday, 8th November, 2012: mCarbon, a leading mobile Value Added Service (VAS) provider, has been conferred with the prestigious NASSCOM EMERGE 50 ‘League of 10’ Award.

The award was announced at the NASSCOM Product Conclave 2012, Bangalore on 7th November, following an annual conference on Indian software product ecosystem. mCarbon received the award from Som Mittal, President, NASSCOM and Krishna Kumar Natrajan, Chair NASSCOM Emerge Forum; CEO & MD, MindTree Ltd. It was truly a proud moment for the young and vibrant company.

"Being listed in the ‘League of 10’ by NASSCOM EMERGE is a great honor for us, especially because it's a company's growth-driven award,” said, Rajesh Razdan, Co-founder and Director, mCarbon Tech Innovation. "We believe the combination of our mission, our people and constantly finding new ways to use technology to build an enriching user experience, are vital ingredients for adding more quality and new services going forward"

Brij Mohan Mahendru, Co-founder and Director, mCarbon Tech Innovation said, “We are humbled by this recognition, and we are deeply honored that NASSCOM has selected us for this distinguished award. We feel very strongly about this business and the impact we can deliver for our customers to stay at the forefront of technology in our quest to provide innovative solutions.”

The league of 10 companies was chosen after a lengthy and arduous process of evaluation and scrutiny. In the recently held Product Conclave, NASSCOM distributed its "Group of Emergents" handout where it shared more details regarding the process. This year over 500 companies participated in the study. After classifying these into three categories - Innovation, Growth and Startups, NASSCOM announced the 50 emerging companies. Following this, each of the top 50 companies had to present to an esteemed panel of judges that included the likes of Pramod Bhasin (former President and CEO, Genpact), Arjun Malhotra (Chairman & CEO, Headstrong), Anil Bakht (Co-founder and Director, Eastern Software Systems), Mohit Goyal (IAN), Manish Bahl (V.P. & Country Manager - India, Forrester). After a grilling session for each company by the judges that took place in Bangalore, Pune and New Delhi, NASSCOM announced the top 10 companies from the 50, as the League of 10 winners. .

About mCarbon

mCarbon is the leading mobile Value Added Services (VAS) innovator delivering context-aware offerings that enable communication service providers and the broader ecosystem to create and deliver smarter and valuable services. mCarbon’s galaxy of VAS solutions is used by many of the world’s largest service providers, enterprises and content companies to service their customers. From our founding, our mission has been to enable “easier communications for a borderless world.”

For further information please contact:

Vartika Manasvi
Mobile: +91 9999203674
E-Mail: vartika.manasvi@mcarbon.com

Website: www.mcarbon.com

Technology provided by mCarbon to empower popular caller ring back tone service of Tata DOCOMO
mCarbon, a leading mobile Value Added Service (VAS) provider, has entered into strategic technology partnership with leading telecom service provider Tata DOCOMO. Under this partnership mCarbon will provide technological support for Tata DOCOMO’s caller ring back tone (CRBT) service.

mCarbon’s CRBT service is not just an application; it is an end-to-end solution. By providing service management with every deployment of CRBT, mCarbon will enable Tata DOCOMO to achieve a rapid return on investment as well as benefit from its extensive experience of running CRBT services across rapidly growing markets globally. mCarbon is live with CRBT in 4 circles Kolkata, UP East, Bihar and Rest of West Bengal.

Rajesh Razdan, Co-founder and Director, mCarbon, remarked, “Since its inception mCarbon has been working with leading service providers to take cutting-edge value added services to customers across the globe. Our association with Tata DOCOMO will enable us to use our extensive experience in the CRBT space for the benefit of their customers.”

“We see our CRBT & RRBT solution supporting Tata DOCOMO with its unique features like service through multiple mediums i.e. IVR, SMS, USSD or Web or Client (Channel99) and facilitate DOCOMO to offer unique and innovative services to its subscribers. Our CRBT platform will ensure efficient delivery of music & audio content and rich, compelling information and entertainment to their subscribers”, said Brij Mohan Mahendru, Co-founder & Director - Technology, mCarbon Tech Innovation Pvt. Ltd.said

DOCOMO subscriber can access or obtain mCarbon enabled CRBT service through multiple mediums like IVR, SMS, USSD or Web or Client (Channel99). Operator can use the service as a tool to promote latest and hit songs and attract users to change its earlier ring back tone (RBT) to new one. Corporates can also tie-up with operator to play their corporate tune on their employee’s numbers (Time based). The service will enable DOCOMO users to play RBT based on predefined dates, that is he/she can select one song to play on Valentine’s day and another for Republic day.

Rishi Mohan Malhotra, Head VAS, Tata DOCOMO said “In this day and age, operators are looking at innovative ways to deliver services and every innovation comes with a price tag. Having said that, if the innovation is smartly tagged to an intuitive technology then it becomes a win-win situation for both the VAS partner and the operator. Our partnership with mCarbon has assured good returns on investment and hence we’re very confident of a successful launch in these 4 circles.”

mCarbon already has an existing relation with DOCOMO for products like Channel99, Campaign Manager, Name Tunes, Start Stop – Try IVR. Through this partnership companies’ now enter into a long-term and strategic relationship in the technology space.

About mCarbon

mCarbon is the leading mobile Value Added Services (VAS) innovator delivering context-aware offerings that enable communication service providers and the broader ecosystem to create and deliver smarter and valuable services. mCarbon’s galaxy of VAS solutions is used by many of the world’s largest service providers, enterprises and content companies to service their customers. From our founding, our mission has been to enable “easier communications for a borderless world.”

For further information please contact:

Vartika Manasvi
Mobile: +91 9999203674
E-Mail: vartika.manasvi@mcarbon.com

Website: www.mcarbon.com

New Delhi, Delhi, March 19, 2012 /India PRwire/ -- mCarbon, a leading telecom solutions provider, today announced that it has enabled the technology backend for the launch of Airtel Gifting Services - a unique service capability that allows Airtel mobile customers to send and receive talktime with their family and friends by simply dialling *141#. Technology provided by mCarbon has played a significant role in delivering a secure and robust technology infrastructure for Airtel Gifting Services, thus allowing customers a simple and convenient user experience towards leveraging this service. Speaking on the launch of this service,Rajesh Razdan, Co-founder and Director, mCarbon, remarked, "Living up to our philosophy to use technology to add value to day-to-day lives of our customers', we are excited to work as the technology partner for the launch of Airtel Gifting Services. The service has been launched as part of an integrated customer community platform mNet from mCarbon, where it promises to use customer analytics and usage on the network to enhance virility of the services and hence drive revenues from increased usage."

Recently launched for prepaid mobile customers on Airtel, 'Airtel Gifting Services' allows friends on the Airtel network to send and receive talk time to each other --- and even give away mobile services' gift packs with or without a special occasion. Even when out of balance, Airtel prepaid customers can now also send an emergency 'call me back' SMS alert to a friend, This is possible even when the customer has no balance, and is unable to even make a 'missed call'. This service allows an Airtel prepaid mobile customer to send upto 5 call me back SMS alerts per month to other Airtel customers absolutely free of cost.

Notes to Editor

About mCarbon

mCarbon is a leading mobile Value Added Service (VAS) provider working with telcos, large enterprises and content providers. The company has strong product line up for telcos that involves usage analytics, discovery, viral marketing and consumer experience management solutions. mCarbon has created a technology application framework called Greenroom that allows independently created apps or products to use common telco resources across interfaces and quickly go to market. The app framework either resides within a telecom/media operator or can be hosted independently over the cloud. The company has emerged as one of the leading players in the network VAS (Value Added Service) with their strong and innovative product line up. For more information visit www.mcarbon.com

Greet Your Caller with Your Name, Not Just Tunes, with Tata DOCOMO’s ‘Name Tunes’ • Company first in industry to offer personalized Name Tunes for callers • Latest innovation is a first-of-its-kind service in the VAS space, globally

New Delhi, 7 February 2011: Adding another exciting, new feature in its ‘Call Me Tunes’ portfolio and continuing to Do the New, Tata DOCOMO, the GSM brand of Tata Teleservices Limited, today announced another new innovative feature—Name Tunes. The pioneering VAS application, a first-of-its-kind globally—is a result of Tata DOCOMO’s partnership with mCarbon, one of the leading VAS providers in the telecom industry. Name Tunes allows subscriber to greet callers with his/her name and a personalized message of their choice, chosen easily from the Template Messages, thereby allowing callers a refreshing experience, rather than making them listen to the traditional ring tones or caller tunes. The offer is available exclusively to Tata DOCOMO subscribers. “Name Tunes is in line with our way of doing things in a Refreshingly Different manner and brings in an element of fun and newness to the existing set of VAS offerings. Greeting callers with their own name, and then with a personalized message while the phone rings, will enable our subscribers to make their conversations even more pleasant and special, Mr Rishi Mohan Malhotra, the Value-Added Services Head at Tata DOCOMO, said while announcing the launch of the service. “This offers a new vista of Caller Tune opportunities for our subscribers who want to stand out and be different. For Tata DOCOMO, this is an opportunity to reach out to the untapped market of personalized ‘Call Me Tunes’. We are delighted with our association with mCarbon, which has helped us launch a global-first service, in keeping with our objective of redefining the telecom experience,” he added. Mr Rajesh Razdan, co-founder and Director-Sales and Marketing at mCarbon, said: “Name Tunes is yet another innovation from our stable that adds a personal connect between the calling parties and nurtures a sense of belongingness. Our endeavor has always been to launch disruptive products in the market and create a strong pull for the end consumer— we look forward to Tata DOCOMO subscribers rethinking the way they greet their callers, and enjoying this world-first offer to the full.”

Activating this service is quick and easy—Tata DOCOMO subscribers simply have to SMS ‘First Name’ to 52100, toll free. Subscription charges are Rs 30 per month and Name Tunes downloads will be charged at Rs 15 for 90 days.

About TATA DOCOMO TATA DOCOMO is Tata Teleservices Limited’s telecom service on the GSM platform—arising out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata Teleservices Limited has received a license to operate GSM telecom services in 19 telecom Circles and has been allotted spectrum in 18 of these Circles. It has rolled out its GSM services in all of these 18 Circles—Tamil Nadu, Kerala, Orrisa, Karnataka, Andhra Pradesh, Madhya Pradesh-Chhattisgarh, Haryana-Punjab, Kolkata, Rest of West Bengal, Jharkhand, Bihar, UP (East), UP (West), Gujarat, Himachal Pradesh and Rajasthan (subsidiary company Tata Teleservices (Maharashtra) Limited has launched GSM services under the TATA DOCOMO brand in the Mumbai and Rest of Maharashtra Circles). TATA DOCOMO recently became the first Indian private operator to launch 3G services in India in all the nine telecom Circles where it won the 3G license. In association with its partner NTT DOCOMO, the brand finds itself suitably positioned to leverage this first-mover advantage. With 3G, TATA DOCOMO stands to redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of the world’s leading mobile operators—in the Japanese market, the company is the clear market leader, used by over 50 per cent of the country’s mobile phone users. For details, visit www.tatateleservices.com,www.tataindicom.com and www.tataDOCOMO.com

About mCarbon mCarbon is a leading telecom applications provider in the VAS space. MCarbon’s key business objective is to create a niche in the telecommunications Value Added Services (VAS) and network applications space by building innovative telecommunications products that can bridge the gap between telecommunications operators and end users. mCarbon today works with all the leading operators and media companies in India and globally.

For further information, please contact:
Sonal Miglani/Shefali Jhaveri
Tata Teleservices Limited
Tel # +91 9212101254/9223542427

mCarbon announced the closing of a round of Venture Capital funding from Canaan Partners. The company is redefining the VAS space in India by innovating products that will create a pull for VAS in the minds of the end users, pioneering a shift from the push to the pull strategy for operators. Canaan’s investment in mCarbon will accelerate the company’s growth and innovative product offerings. Carbon has partnered with some of the leading global telecom operators to offer a variety of new products. Services based on these products will lead to a greater control for VAS delivery in the hands of the end user.

According to IAMAI and IMRB, the Indian VAS market is expected to grow over $3 billion by 2010. While only 10 – 14 percent of the operator revenue comes from VAS, it is expected to cross 30 percent in the next 5 years (TRAI). A major contributor to this will be the value that customers find in the value-added services offered by operators.

Rajesh Razdan, Director and Co-Founder, mCarbon said, “It is our intention to offer product roadmap and service deployment model that will add value to the user experience, creating the much awaited pull (user need) for VAS services in India. We are delighted to partner with Canaan Partners as they bring a good understanding of the Mobile industry and their global presence and experience will help us take our product and services beyond our borders. Additionally, the Canaan team has strong operational experience; product experience and business contacts in the Mobile VAS arena that will help us open new doors and enhance future prospects.”

Commenting on the investment, Harish Gandhi, Executive Director - India, Canaan Partners said, "mCarbon has demonstrated the ability to innovate and provide solutions to enhance operators’ VAS service delivery. mCarbon’s solutions allow consumers to decide how he or she would like to interact with operator services, thereby creating increased levels of consumer satisfaction…a win-win for both operators and end users.”

Harish Gandhi, Executive Director and Maha Ibrahim, General Partner, will join the board of directors at mCarbon. mCarbon has created a powerful network platform called the Greenroom which enables development of multiple services for operators. Services like Call filtering and scheduling one touch subscription management, as well SpeedSMS built on Greenroom make product experience great for the end user.