mCarbon i-Context platform integrates with multiple operator nodes and receives triggers such as Recharge Notifications, Low Balance, Location, End of Call Notification etc. The platform handles all integrated real-time events as potential opportunities. Multi node integration and an access to real time triggers ensure that the platform is forever aware about the state of the user. Based on triggers generated by customer, actions and change in user’s state, platform’s Advance Rule Engine comprehends and creates a context for each user. Based on the context, the system determines the action that needs to be performed as well as identifies the channel that will be used to put the information across.