Why Gamification?
- It Increases user retention.
- It makes the user experience more enjoyable
- It works as a powerful tool for engaging them and promotes regular app usage
- Increases user acquisition through social sharing
- Relatively cheap to implement
- Increases brand loyalty and awareness.
- Feeds into the user’s sense of developmental growth and accomplishment
- Makes gathering of accurate user-data easier, supplying businesses with high-quality insights
WHY GAMIFICATION?
- It Increases user retention.
- It makes the user experience more enjoyable
- It works as a powerful tool for engaging them and promotes regular app usage
- Increases user acquisition through social sharing
- Relatively cheap to implement
- Increases brand loyalty and awareness.
- Feeds into the user’s sense of developmental growth and accomplishment
- Makes gathering of accurate user-data easier, supplying businesses with high-quality insights
Objective of Gamification
Gamification acts as a catalyst for users to engage, participate, compete, learn & get rewarded for any task including boring ones.
Gamification is to put the fun element into the boring tasks which a customer has to do but he did not like to do proactively like doing a recharge of higher value than his routine one, paying insurance premium before or on due date, paying credit cards bills & postpaid bills without any delay, sharing preferences and liking proactively to brands, taking survey so on and so forth.
Gamification
can be Integrated with any Channel
A Website
An Online Community
An App
Purpose of Gamification is to increase :
Participation
Engagement
Loyalty
Objective of Gamification
Gamification acts as a catalyst for users to engage, participate, compete, learn & get rewarded for any task including boring ones.
Gamification is to put the fun element into the boring tasks which a customer has to do but he did not like to do proactively like doing a recharge of higher value than his routine one, paying insurance premium before or on due date, paying credit cards bills & postpaid bills without any delay, sharing preferences and liking proactively to brands, taking survey so on and so forth.
mCarbon way of Gamification!
We are using Hyper casual games based on HTML5 for gamification so everyone can play – No need of any skill, this has single player to multiplayer games with Unique Video chat functionality Customized tropical quizzes / trivia, which help brands create awareness, create stickiness with the ability to sell products and services. We add the elements of loyalty points & instant gratification, we help brands to generate additional revenue via ecommerce rout.
- User Profile Creation/KYC
- Gamifiy the Customer Journey
- Building a Community
- Instant Gratification
- Analytics for Performance
- Understanding Customer Behavior
- Customer Journey
mCarbon way of Gamification!
We are using Hyper casual games based on HTML5 for gamification so everyone can play – No need of any skill, this has single player to multiplayer games with Unique Video chat functionality Customized tropical quizzes / trivia, which help brands create awareness, create stickiness with the ability to sell products and services. We add the elements of loyalty points & instant gratification, we help brands to generate additional revenue via ecommerce rout.
- User Profile Creation/KYC
- Gamifiy the Customer Journey
- Building a Community
- Instant Gratification
- Analytics for Performance
- Understanding Customer Behavior
- Customer Journey
Gamification for Enterprises
Customer Engagement
Loyalty & Retention
Instant Reward
Customer Life Time Value
Additional Revenue Stream
Per User Revenue
Gaming dynamics and mechanics
The dynamics are the most conceptual and abstract elements of this process, dealing with the desires and needs of the users. These are considered to be the central elements in the design phase, and upon which the entire structure is built.
The key success factors are:
- Constraints: the conceptual rules that each user must respect.
- Emotions: the underlying basis for every experience undergone by individuals. Excitement lies at the heart of gamification, meaning that the users will be motivated to continue using a platform and to take certain actions.
- Narration: in this context, it is just not a matter of narrating a story. Narration, in fact, is the medium through which the gamification strategy’s designer tries to capture the attention of the users, and thereby increase their involvement.
- Progress: everything which determines the growth of the user during his experience.
- Reports: an analysis of all social interactions which occur during the gaming experience. Social interactions are, together with emotions, a fundamental component for leveraging involvement and effective implementation of a gamification strategy.
The most common game mechanics include:
- Points: they are assigned to the user when he has successfully completed a task or action.
- Levels: it is a means of classifying users according to the score they obtained, and very often it reflects real contexts such as work, school and the social environment, where people are divided into hierarchically ordered classes.
- Challenges: these are missions which users can undertake within the game.
- Badges: they mark the completion of goals, and progress within the game.
- Leaderboards: they are intended to make comparisons easier by ranking users according to their score
mCarbon Tech Innovation was established in 2008 and started off focusing on core network value add services.
Contact Us
-
mCarbon Tech Innovation Pvt. Ltd.
Ideashacks Co-working, near Metro Pillar 564, 14/3, Mathura Road, Sector 31, Faridabad, Haryana 121003
- Mail: info@mcarbon.com