Telemarketing is a method of direct marketing in which a salesperson or an enterprise solicits prospective customers to buy products or services. Telemarketing can be a particularly valuable tool for small businesses, in that it saves time and money as compared to personal selling but offers many of the same benefits in terms of direct contact with customers. Telemarketing can be inbound or outbound. Inbound telemarketing consists of handling incoming telephone calls—often generated by broadcast advertising, direct mail, or catalogs—and taking orders for a wide range of products. Outbound telemarketing on the other hand is aimed directly at the end consumer. Businesses and Enterprises push Out Bound Dialers (OBDs) and Text Messages to shortlisted base with an intention of putting across their product or service-related information and generate leads.
Although Outbound Telemarketing is a real boon for enterprises, it also has its fair share of limitations. The landline or mobile numbers used by enterprises for pushing OBDs and text messages to potential customers most of the times are not present in user’s address book. Most of the users don’t pick calls or don’t bother to read messages from unknown numbers. Few users who do pick the calls, at times mark the number as SPAM if they don’t find the offering relevant enough. Once a number gets marked as SPAM, it universally gets labelled as Spam because of apps like True Caller which nowadays is being used by many users. Once a number gets labelled as SPAM, the propensity of users picking calls from such numbers gets further reduced.
01 Number Masking
With Signature Solution, the enterprises can mask the number/ cli. The normal 10-digit number gets replaced with more eye-catching names.
02 GUI Driven Solution
The most significant feature of the product is that it places the control in the hands of the enterprises. The enterprises can skin the pri number used for pushing OBDs or messages as per their discretion.
03 Teaser message defines the purpose
The enterprises also get an option to attach a teaser text to the OBD call that will appear in the form of a flash message when the call will land on the user handset. The teaser text that accompanies the OBD call adds a sense of purpose and gives the end user some idea about the purpose of the call even before the call land on the user handset.